Side Quests & Non-Ad Achievements
Top 200 Worldwide Pokémon Showdown Randbats Player (ELO 2260)
Booked live music events in college (Waka Flocka, Foster The People, COIN, Aly & AJ)
Conducted experiments on bones as an osteoporosis lab assistant
Got teens off of drug and alcohol charges as a volunteer defense attorney
Fenced sabre throughout high school
Was a photographer for UT Austin's lifestyle magazine ORANGE
Stuck to my 2025 New Year's resolution "Learn something new everyday"
Weird at Work
Hi, I'm Joy.
My philosophy as a strategist is to make weird work, that is:
Make work that's different and unexpected.
Make the weird stuff work by rooting it in smart strategy.
If you also like weird, let's make it work:
Experience
Strategy Intern
BarkleyOKRP // Summer 2024
Planet Fitness, CARFAX, Petco New Business (won), The Salvation Army, UnitedHealthcare, Motel 6,
LL Flooring, Kansas City Symphony
Project Director & Writer (Contract)
PBS // Spring 2022
Marketing Assistant
Care2Rock // 2021-2023
Editorial & Social Media Intern
InterVarsity USA // Summer 2020
Education
VCU Brandcenter
M.S. in Business, Strategy // 2023-2025
Real Clients: Liquid Death, Google, Conair, McGuireWoods, Richmond Public Schools,
Hopewell Chamber of Commerce, VuGru (start-up)
The University of Texas at Austin
B.S. in Advertising // 2018-2022
Texas Immersive Graduate // 2022
Real Clients: Zales, City of Austin, ZEPETO,
Art Galleries at Black Studies, Mixby (start-up)
Everett Community College
Data Analytics Certificate // 2022-2023
Awards
4X Finalist (Integrated, Social, Online, Experiential) // Young Ones One Show // 2025
Best in Show Blue Crowbar // Crowbar Awards (Judge: Nils Leonard) // 2025
"Head of the Class" Audience & Judge Vote // Creative Fusion Class // 2025
Gold "Least Cheesy PSA" // Cans Festival of Low Budget Advertising // 2024
Shortlist // Yugo BAFTA Student Awards // 2023
Shortlist // Crowbar Awards (Judge: Greg Hahn) // 2023
"Most Likely to Have a CIA Burner Account" superlative
Press
Breaking & Entering Podcast // The Blue Crowbar Awards Winners: AMC Reinvented
Virginia Commonwealth University // VCU President Q&A: Grad Student Edition
Austin American-Statesman // UT makes shortlist for 2023 Yugo BAFTA Student Awards
"You are the kind of strategist that people feel excited to work with."
"Regardless of what it is, you've found a way to care about it."
"You don't just f*ck off after the brief."
"You have an uncanny skill for finding the information you're looking for."
"You really shapeshift and become the spokesperson for your target."
"You have the ability to think in a very, very human way."
"So, what am I like as a strategist?"
Reviews
